Sony boosts full-frame lens line-up with launch of 12-24mm G Master™, the world’s widest zoom with a constant F2.8 aperture

Posted by Visakh Kaumudi on

1. The world’s widest* at 12mm with outstanding image quality from F2.8

2. Compact, lightweight large-aperture ultra-wide zoom

3. XD Linear Motors for outstanding AF speed, precision, and tracking

4. Enhanced control and reliability for professional applications

 

New Delhi, 30th July 2020: Sony India today extended its full-frame lens line-up with the introduction of the FE 12-24mm F2.8 GM (model SEL1224GM) Large-aperture Ultra-Wide Zoom lens. An exciting new addition to Sony’s flagship G Master series lenses, this versatile lens makes it possible to emphasize distance and create dynamic perspectives and shoot low-light subjects at low sensitivities.

“Our commitment to offer camera enthusiasts best in class solutions is today further strengthened with the introduction of the FE 12-24mm F2.8 GM, a perfect new addition to photographers’ and videographers’ arsenal, using the Sony’s Alpha system”, said Mukesh Srivastava, Head Digital Imaging Business, Sony India. “It is important for us to keep pushing boundaries and offer our customers advanced and high performing technology. Offering spectacular resolution from corner to corner, reliable tracking with four XD Linear motors and real time Eye AF for stills and movies, this lens is surely going to unveil never seen before creative opportunities

1. The world’s widest* at 12mm with outstanding image quality from F2.8

The introduction of the FE 12-24mm F2.8 GM means that the F2.8 range of Sony’s G Master series lenses now extends all the way from 12mm to 200mm and at 12mm, offers the world’s widest zoom at F2.8. As part of Sony’s flagship G Master series lenses, it delivers outstanding image quality up to an ultra-wide 12mm angle of view with F2.8 constant aperture, combined with beautiful bokeh effects.

2. Compact, lightweight large-aperture ultra-wide zoom

Weighing only 847 grams, the FE 12-24mm F2.8 GM is compact, lightweight and offers numerous features. It is now possible to emphasize distance and create dynamic perspectives that are beyond the scope of the human eye with outstanding image quality.

3. XD Linear Motors for outstanding AF speed, precision, and tracking

The FE 12-24mm F2.8 GM employs four original high-speed, high-thrust XD (extreme dynamic) Linear Motors to ensure that it is compatible for the speed performance of both current and future camera bodies. With two for each of the lens’s focus groups, autofocus is fast and precise. The new control algorithms maximize the response of the XD Linear Motor system while achieving flawless synchronization between the two focus groups. A further benefit is that operation is extremely quiet with minimal vibration.

 

 

4. Enhanced control and reliability for professional applications

The FE 12-24mm F2.8 GM offers numerous features for full professional control of shots. These includes a customizable focus-hold button, focus-mode switch, zooming ring and focusing ring that are positioned for easy operation whilst shooting. The linear response MF (manual focus) ensures that the focus ring responds directly to the subtlest adjustments when focusing manually so control feels immediate and precise.

 

5. Pricing and Availability

Model Best Buy Availability
FE 12-24mm F2.8 GM Rs. 299,990/- 30th July-2020 onwards

The new lens will be available on order across all Sony Center, Alpha Flagship stores, Sony authorized dealers and major electronic stores across India from 30th July 2020 onwards.

 

Specification sheet

 

Particulars FE 12-24mm F2.8 GM
Focus length 12-24mm
35mm equivalent focal-length (APS-C) 18-36mm
Max. Aperture 2.8
Lens groups-elements 14-17
Aperture blades 9
Aspherical lens XA lens: 3

 

Aspherical lens:1

Extra-low dispersion glass Super ED: 2

 

ED glass: 3

Special lens coating Nano AR Coating II
Focus actuator XD Linear Motor
Min. focus distance (m) 0.28
Max. magnification ratio 0.14 x
Rear filter holder Yes
Dimensions (mm) Φ 97.6 x 137
Weight (g) 847

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